Author | Rayna Herman

Rayna Herman is a principal with Lambertville, NJ-based Health Strategies Group and leads the firm’s sales force effectiveness practice. She is the primary author of the special reports “Improving Regional Manager Effectiveness” and “Improving District Manager Effectiveness.” Prior to joining Health Strategies Group, Herman spent eight years in sales and marketing at Whitehouse Station, NJ-based Merck & Co. Inc. For more information on the research featured in this article, please call her at (609) 397-5282.

Articles

2006 Access Report

Pharmaceutical Representative

Article

Access to high-prescribing physicians continues to challenge the industry. Still, some representatives succeed while others do not. Pharmaceutical Representative and Health Strategies Group take a look at the state of the selling environment in 2006.

Assess yourself

Pharmaceutical Representative

Article

Are you a highly effective district manager?