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Rayna Herman is a principal with Lambertville, NJ-based Health Strategies Group and leads the firm’s sales force effectiveness practice. She is the primary author of the special reports “Improving Regional Manager Effectiveness” and “Improving District Manager Effectiveness.” Prior to joining Health Strategies Group, Herman spent eight years in sales and marketing at Whitehouse Station, NJ-based Merck & Co. Inc. For more information on the research featured in this article, please call her at (609) 397-5282.