Scott Beauchamp and Michael Calamari

Scott Beauchamp is Vice President, and Michael Calamari is Principal, both at Applied Predictive Technologies.


The Doctor is Not In: A Test & Learn Approach to Enhancing the Impact of Non-Personal Promotion

In-market experimentation is the best way to address the challenge of pitching brand leaders on new ways to reach their target population through digital and other non-personal channels, write Scott Beauchamp and Michael Calamari.