Author | Stephanie A. Nelson

Stephanie A. Nelson is a director with Campbell Alliance, a management consulting firm specializing in pharmaceuticals and healthcare.


Managed Care Maneuvers

Pharmaceutical Executive

It happens all the time. Patients walk into their pharmacies, prescriptions for brand-name drugs in hand, only to discover that the desired product is either not covered by their insurance or carries an alarmingly high co-pay. Often, the visit ends with the patient refusing to fill the prescription or switching to a lower-priced competitor.