Author | Stephen J. Smith

Stephen J. Smith (ssmith@optas.com) is president and CEO Optas, a healthcare marketing company. They can be reached at (781) 937-9400.

Articles

Clipping Coupons

Pharmaceutical Executive

Article

In 1894, a druggist named Asa Candler created coupons for Coca-Cola, a new "healthcare" product with "valuable tonic and nerve stimulant properties." After that early start in medical products, coupons developed as a marketing medium and were widely adopted by the consumer packaged goods industry. According to the Promotion Marketing Association's Coupon Council, 336 billion coupons were distributed in 2002, which were redeemed for approximately $3 billion in consumer discounts. Now, more than a hundred years after their debut, consumers are clipping coupons for prescription pharmaceutical products.