Author | Tim Noffke

Articles

No Time to Delay

March 01, 2007

Successful Product Manager's Handbook

Article

The early bird gets the worm. It's an adage that means whoever arrives first has the best chance of success. But for pharma companies, launching a new drug is about more than just a taste of victory-it also means the loss or gain of billions of dollars, and avoiding harm to patients awaiting the arrival of a potential cure.