Pharmaceutical Executive Digital Edition - January 2012
Industry Forecast 2012 : Bridging the Divide
Compliance: Getting Those Ducks in a Row
Pharma must coordinate the efforts of medical, legal, HR, global partners and many other players in the regulatory compliance space to keep itself afloat in choppy seas.
Hungary Report: Redefining Sustainability
Hungary's high-quality infrsatructure, highly skilled labor force, and central geographic location have turned the country into an attractive destination for investment.
Emerging Markets: Bridging the Cancer Divide
William Looney looks at how Big Pharma is attempting to bridge the emerging markets' widening cancer divide.
Financing R&D Through a Range of Consumer Products
The use and study of DDW by the Hungarian medical community
New Year, New Issues
Look for action in 2012 on drug access, shortages, innovation, and transparency.
Capitalizing on Centralization
A quick chat with CMO of Assign Group Dr. Kata Mazalin
Innovation: Why is Pharma Scared to Death?
It's a disturbing irony: In an industry whose entire economic value is founded on its ability to innovate, why is there so much discomfort with the risk required for innovation. Where did the courage to innovate go?
Top Medical Innovations 2012
A selection of the recent breakthrough technologies showcased at the Cleveland Clinic's Medical Innovations Summit.
Essential Questions for Essential Benefits
A key consideration under the Affordable Care Act is how states select plans for drug coverage.
Copay Cards and Coupons: Letting the Facts Get in the Way
Mason Tenaglia offers empirical defense of coupons and copay offset programs.
Pharma 2012: Hard Times Before the Harvest
The challenge for 2012 is that many new treatments may not complete the move from 'bench to bedside' in time to plug the yawning revenue gap.
Here's to a Happier New Year?
A turbulent year is ahead for European pharma, while EFPIA's Director General begins to rethink its approach to new science.
The Pro-Patient Cometh
How can pharma embrace and interact with increasingly informed and demanding patients to bring positive outcomes for all?
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