Pharmaceutical Executive-08-01-2004

Pharmaceutical Executive

The Lifecycle of Cipro

August 01, 2004


Blockbusters may not grow on trees, but sometimes they hide in desk drawers. At least that's how it was for one of pharma's most enduring brands--one which, near the end of its patent life, boasts 16 indications, four formulations, and three (recent) billion-dollar years in a row.