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Grant Winter

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Articles


Inside DDMAC: A Conversation with Thomas Abrams

Inside DDMAC: A Conversation with Thomas Abrams

Grant Winter
December 1st 2005

Despite heightened scrutiny from industry advocates and the beginnings of self-imposed regulation, pharma companies' violations of DTC regulations have been getting worse, says Tom Abrams, director of FDA's Division of Drug Marketing, Advertising, and Communications (DDMAC). Abrams has been on all sides of drug marketing, from receiving promotions as a pharmacist to creating promotions as a member of industry to regulating promotions as the head of DDMAC. As such, he's in good position to see the big picture.


Rx, Lies, and Videotape

Rx, Lies, and Videotape

Grant Winter
August 1st 2004

Backlash from a government VNR provides lessons for pharma PR.

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