Abbott, Real Madrid Launch Global ‘Beat Malnutrition’ Campaign

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Abbott, a global healthcare organization, is partnering with Real Madrid on a new campaign. Entitled ‘Beat Malnutrition’, the movement will focus on encouraging communities to help children reach their full potential through nutrition education and malnutrition screening, hoping to reduce global childhood malnutrition.

Currently, Abbott and Real Madrid are working to tackle malnutrition through programs at Real Madrid Foundation Social Sports Schools focused on education and malnutrition screening.

"Malnutrition is not always identified early, so it's critical to make people aware and give them tools to help find it through regular screening and monitoring of children," said Ann Smith, co-lead of the Abbott Center for Malnutrition Solutions. "In partnership with Real Madrid and through the 'Beat Malnutrition' campaign, we're teaching kids about healthy living and training communities to find malnutrition in kids so they can be referred for additional support and resources."

Reference: Abbott, Real Madrid and the Real Madrid Foundation Band Together to 'Beat Malnutrition' Globally Through New Campaign. June 1, 2023/PR Newswire