FACTS AND FUN
agency: Heartbeat Digital
brand: NuvaRing
client: Organon and Schering-Plough
photo from left: Lee Slovitt, media director • Chris Whaites, associate creative director • Tracy Ann Morrow, group account director
Imagine a pharma Web site that's actually fun, interactive, hip, youthful, and even a little bit sassy. Visit NuvaRing.com—and enter ClubNuva—and that's what you'll find.
This microsite is geared toward new consumers of the hormone-dosing contraceptive ring, who can sign up to receive a daily e-mailed horoscope, create e-cards for friends, and even play with a virtual magnetic-poetry kit. The site is an information destination, but it also ensures users enjoy it along the way.
NuvaRing.com expands on the brand's overall DTC effort, which is managed by CommonHealth's Adient. But Heartbeat Digital kicked up the vibrancy online to appeal to a different segment of customers. "We wanted to bring the concept online in a way that was compelling and interactive to further the brand story," says Tracy Ann Morrow of Heartbeat Digital.
PREVIOUS AGENCY ‹‹ HOME ›› NEXT AGENCY
The Weight-Loss Gold Rush: Legal and Regulatory Implications
July 11th 2024Jim Shehan, chair of the FDA Regulatory practice, Lowenstein Sandler, discusses how the FDA and other regulators likely to respond to the increased public interest and potential off-label use of GLP-1 drugs, what needs to be done for GLP-1s to be covered, advice for investors and financiers considering entering the weight-loss medication market and more.
Healthcare Marketing Strategies for Reaching Diverse Audiences
May 14th 2024Amanda Powers-Han, Chief Marketing Officer, Greater Than One, and Pharmaceutical Executive Editorial Advisory Board member, discusses how improved DE&I in healthcare marketing strategies can not only reach diverse audiences more effectively but also contribute to improved patient care outcomes, challenges faced in crafting culturally sensitive messages, and much more.