Amryt Signs Four New Lojuxta Deals in the Middle East
UK-based Amryt, a biopharmaceutical company focused on rare and orphan diseases, has announced the signing of four further distribution agreements for its Homozygous Familial Hypercholesterolaemia (HoFH) treatment, Lojuxta, across the Middle East. The agreements have been signed with Al Hafez Trading Establishment (Kuwait), Ebn Sina Medical (Qatar), Muscat Pharmacy and Stores (Oman), and Goro Healthcare (UAE/Bahrain). Amryt has signed nine distribution agreements for Lojuxta since November 2017. On the latest deals, Joe Wiley, the company's CEO, commented: “The Middle East has a higher HoFH patient population per capita than Europe and we look forward to working closely with our new distribution partners to improve patient outcomes.” An interview with Amryt's Dr. Joe Wiley will feature in the upcoming June issue of Pharmaceutical Executive.
The Misinformation Maze: Navigating Public Health in the Digital Age
March 11th 2025Jennifer Butler, chief commercial officer of Pleio, discusses misinformation's threat to public health, where patients are turning for trustworthy health information, the industry's pivot to peer-to-patient strategies to educate patients, and more.
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.
