The global antidepressant market is the largest and fastest-growing segment of the central nervous system market, according to a new report released by Datamonitor, New York.
The global antidepressant market is the largest and fastest-growing segment of the central nervous system market, according to a new report released by Datamonitor, New York.
Driven by increased use of selective serotonin re-take inhibitors, the antidepressant market grew more than 50% between 1994 and 1996. Datamonitor attributes this upsurge to greater awareness of depression and to the emergence of effective selective serotonin re-uptake inhibitors.
SSRIs have been heavily promoted since Indianapolis-based Eli Lilly launched Prozac in 1985. As a result, physician and patient awareness of depression has improved, and physicians have taken a pharmacological approach to even mild cases of depression.
In terms of volume, antidepressants other than SSRIs remain the predominant choice for treating depression, particularly in Europe. Known as tricyclic antidepressants, the products are cheaper, clinically effective and more extensively studied than selective serotonin re-take inhibitors.
But in terms of value, SSRIs are taking the lion's share: last year, 74% of sales in the $7.1 billion market were cornered by SSRIs. Prozac, the most prescribed SSRI, accounts annually for $2.4 billion in sales.
Higher prices don't seem to be damaging SSRIs' popularity with prescribers. Their improved side-effect profiles and relative safety in cases of overdose seem to outweigh cost considerations, according to the report. PR
The Weight-Loss Gold Rush: Legal and Regulatory Implications
July 11th 2024Jim Shehan, chair of the FDA Regulatory practice, Lowenstein Sandler, discusses how the FDA and other regulators likely to respond to the increased public interest and potential off-label use of GLP-1 drugs, what needs to be done for GLP-1s to be covered, advice for investors and financiers considering entering the weight-loss medication market and more.
Healthcare Marketing Strategies for Reaching Diverse Audiences
May 14th 2024Amanda Powers-Han, Chief Marketing Officer, Greater Than One, and Pharmaceutical Executive Editorial Advisory Board member, discusses how improved DE&I in healthcare marketing strategies can not only reach diverse audiences more effectively but also contribute to improved patient care outcomes, challenges faced in crafting culturally sensitive messages, and much more.