Christopher Wooden

Senior Director, ChannelDynamics, Global Commercial Offerings, IQVIA. He began working in health care in the 1980's driving an ambulance in New York City. Since then he has held a variety of international market research, business development and marketing roles in the life sciences industry. While working for Cegedim, he helped pioneer the use of longitudinal patient data and real-world evidence and led the international expansion of an online syndicated methodology in tracking pharmaceutical marketing share of voice. Based in Paris, France, Christopher joined IQVIA in 2015 and now leads ChannelDynamics - the global reference for tracking sales force and marketing channel performance.