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Ashfield Engage Partners with ysura to “Transform HCP and Pharma Interactions” in Europe
Ashfield Engage (Ashby-de-la-Zouch, UK), a strategic engagement and commercialization partner for the healthcare industry, has partnered with ysura (Munich, Germany), a SaaS company specializing in healthcare, to enhance its HCP engagement services in Europe through a “seamless omnichannel solution.”
Ashfield Engage helps clients engage with healthcare professionals (HCPs) through a blend of sales, account management and medical science liaison teams across digital, virtual and in-person channels. ysura’s proprietary, cloud-based Customer Interaction Platform helps them more precisely reach audience segments and provide richer and more personalized HCP conversations.
The Ashfield Engage Customer Engagement Platform powered by ysura will be rolled out across Europe in early 2022.
The Transformative Role of Medical Information in Customer Engagement
October 3rd 2024Stacey Fung, Head of Global Medical Information at Gilead Lifesciences, delves into the evolving role of Medical Information (MI) in the pharmaceutical industry. Covering key topics like patient engagement through omnichannel strategies, combating misinformation, and leveraging AI to enhance medical inquiries, the conversation with Stacey highlights MI's critical role in ensuring patient safety and supporting drug development. She also shares her professional journey and tidbits for early career professionals on professional development.
