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Ashfield Engage (Ashby-de-la-Zouch, UK), a strategic engagement and commercialization partner for the healthcare industry, has partnered with ysura (Munich, Germany), a SaaS company specializing in healthcare, to enhance its HCP engagement services in Europe through a “seamless omnichannel solution.”
Ashfield Engage helps clients engage with healthcare professionals (HCPs) through a blend of sales, account management and medical science liaison teams across digital, virtual and in-person channels. ysura’s proprietary, cloud-based Customer Interaction Platform helps them more precisely reach audience segments and provide richer and more personalized HCP conversations.
The Ashfield Engage Customer Engagement Platform powered by ysura will be rolled out across Europe in early 2022.