Benjamin Comer bio
Ben Comer is senior editor at Pharmaceutical Executive. Prior to joining PE, he worked as a reporter for several years at Haymarket Media's Medical Marketing & Media magazine, covering professional and consumer pharmaceutical marketing strategy and tactics, traditional and digital media, and U.S. regulatory policy. Ben is a licensed but no-longer-practicing pharmaceutical technician, and a voracious reader. In 2005, he received an undergraduate degree in journalism and media studies from the College of Charleston, South Carolina, and taught an English language class in Zhuji, China, in 2004, though he unfortunately speaks very little Mandarin. Ben’s reportage at Medical Marketing & Media (MM&M) has been published variously in aggregate online, and his work has also appeared in PR Week and Direct Marketing News, sister titles to MM&M, and most recently the Green Hills News, a local newspaper in Nashville, Tennessee. Aside from journalistic endeavors, Ben has worked as a boom operator on independent films in the New York City area, a bike courier (very briefly), a screenwriter (unpaid), and an unpublished fiction writer.
The Weight-Loss Gold Rush: Legal and Regulatory Implications
July 11th 2024Jim Shehan, chair of the FDA Regulatory practice, Lowenstein Sandler, discusses how the FDA and other regulators likely to respond to the increased public interest and potential off-label use of GLP-1 drugs, what needs to be done for GLP-1s to be covered, advice for investors and financiers considering entering the weight-loss medication market and more.
Healthcare Marketing Strategies for Reaching Diverse Audiences
May 14th 2024Amanda Powers-Han, Chief Marketing Officer, Greater Than One, and Pharmaceutical Executive Editorial Advisory Board member, discusses how improved DE&I in healthcare marketing strategies can not only reach diverse audiences more effectively but also contribute to improved patient care outcomes, challenges faced in crafting culturally sensitive messages, and much more.