Brand teams must accurately measure the strategy effectiveness in each part of the continuum (patient, physician, and payer) in efforts to plug the leakage that occurs between writing and dispensing prescriptions.
Fierce Females in the Life Science Space
March 29th 2024In this week’s episode, in recognition of international women’s month, Editor Miranda Schmalfuhs has compiled audio clips from interviews with female KOLs that she's been fortunate enough to speak with over this past month for content across a few of our brands.