Brand teams must accurately measure the strategy effectiveness in each part of the continuum (patient, physician, and payer) in efforts to plug the leakage that occurs between writing and dispensing prescriptions.
Beyond the Birthrate: The Societal Costs of Maternal Mortality
September 6th 2024Head of Medical Affairs and Outcomes Research at Organon, Charlotte Owens, MD, FACOG, discusses the most critical changes needed to close the gaps in R&D for maternal health solutions and how feasible they are to make.