Physicians remain the key to a brand's success. Knowing what motivates physicians, truly meeting their needs and expectations, is essential to the success of your brand. Only when that's done should you worry about the rest of your inbox.
Physicians remain the key to a brand's success. Knowing what motivates physicians, truly meeting their needs and expectations, is essential to the success of your brand. Only when that's done should you worry about the rest of your inbox.
Agencies get paid too much to simply nod their heads during strategic discussions. If the agency tiptoes around sensitive issues, they will never fight for their ideas for fear of offending the client. And if the client's nose is put out of joint whenever the agency challenges her, then the brilliant ideas can dry up. The worst thing that can happen is for the agency to become an order-taker, devoid of strategic substance. To get the best, trust each other, challenge each other, and be prepared for outstanding results.
There are a few reasons that the spend on Web 2.0 technologies in our industry isn't as buoyant as many agencies hoped it would be. Most clients still consider it vital to have complete control of the message and conversation around their products. Obviously, this isn't the most productive course when putting together a blog, a wiki, or a social network. To build a strong social network with a valuable offering takes time and a commitment to organic growth. In a world looking for quick metrics and trackable ROI, this poses a significant challenge for pharmaceutical marketers, who must continually justify their spend. Web 2.0 technologies look most promising when the long-term potential for building solid relationships between customers and brands is apparent.
Firms must assess the true business need for these technologies, and not just do something sexy because they can. Strategy dictates the tactics, not the other way around. There are often instances where traditional (even Web 1.0) approaches make more sense for a client.
The physician specialists at S&R Communications provide an integrated mix of creative, interactive promotion, and branded medical education. Their aim is to deliver superior ROI.
Telephone: 919-544-8770
E-mail: brucen@srcomgroup.com
Web site: srcomgroup.com
The Weight-Loss Gold Rush: Legal and Regulatory Implications
July 11th 2024Jim Shehan, chair of the FDA Regulatory practice, Lowenstein Sandler, discusses how the FDA and other regulators likely to respond to the increased public interest and potential off-label use of GLP-1 drugs, what needs to be done for GLP-1s to be covered, advice for investors and financiers considering entering the weight-loss medication market and more.
Healthcare Marketing Strategies for Reaching Diverse Audiences
May 14th 2024Amanda Powers-Han, Chief Marketing Officer, Greater Than One, and Pharmaceutical Executive Editorial Advisory Board member, discusses how improved DE&I in healthcare marketing strategies can not only reach diverse audiences more effectively but also contribute to improved patient care outcomes, challenges faced in crafting culturally sensitive messages, and much more.