GlobalData, a leading data and analytics company, says that even though blockchain stands out as a potential solution to improve pharmaceutical supply chains, COVID-19 may become a hindrance rather than a trigger in the technology’s future implementation and uptake. Urte Jakimaviciute, MSc, Senior Director of Market Research at GlobalData, says, “Companies may shift their focus to operational resilience and agility, as well as remote workforces. While risk management in supply chains is extremely important for the pharmaceutical sector, blockchain technologies are still emerging, therefore the return on investment is hard to assess.” Blockchain implementation in pharmaceutical product supply chains is currently in early pilot stages. The Drug Supply Chain Security Act (DSCSA) was enacted in 2013 in US prompted companies such as IBM, KPMG, Merck & Co and Walmart to explore blockchain technology. In February 2020, these companies issued a report declaring the blockchain pilot program successful in addressing the stated objectives and demonstrating compliance with the DSCSA. Nevertheless, they also highlighted a need to develop a defined industry governance framework associated with the blockchain network and standards for information exchange, such as GS1. There are a number of limitations and challenges that technology providers, industry and governments need to address in order to bring blockchain developments forward. Aside from compliance, regulations and governance challenges, issues related to security for Internet of Things (IoT) devices, access control and scalability may present additional barriers and risks.
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.
Real-World Data Demonstrates Efficacy of Apretude and Cabenuva in HIV Prevention, Treatment
March 14th 2025New real-world and implementation study data highlight the efficacy of ViiV’s long-acting injectables for HIV prevention and treatment, with Apretude showing zero HIV acquisitions and Cabenuva maintaining high viral suppression rates.