Data Reveals JAK Inhibitor Traction for RA
Therapy Watch released data-which uses real-time patient record form data to monitor healthcare market dynamics-proposing that JAK inhibitors have made a strong impression on the Rheumatoid Arthritis (RA) market across France, Germany, Italy, Spain, and the UK (the EU5).
According to the study, JAK inhibitors have expanded their market share across the EU5 from 3.1% in Q3 2017 to 15.6% in Q2 2018.
The Misinformation Maze: Navigating Public Health in the Digital Age
March 11th 2025Jennifer Butler, chief commercial officer of Pleio, discusses misinformation's threat to public health, where patients are turning for trustworthy health information, the industry's pivot to peer-to-patient strategies to educate patients, and more.
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.
