Digital Technology: A Double-Edged Sword

May 21, 2014
Guest Blogger

Pharmaceutical Executive

Technology offers the promise of engaging patients on a level never seen before.

Technology offers the promise of engaging patients on a level never seen before. The benefits of an engaged patient start with increased compliance-a great thing for pharmaceutical companies-and extend to a more active and empowered consumer of healthcare, and ultimately to better and more affordable outcomes.

But technology is a double-edged sword. Its increasing complexity leads to increasing risk and greater scrutiny.

So what does this mean to Senior Directors and Franchise Leaders at pharmaceutical companies? In this Pharm Exec article, Scott Hansen and Geogg Melick explain why it’s vital to get that technology working right first time.