Drive Brand Performance with a Dynamic Deployment Model: Improve stakeholder engagement and patient outcomes with the right resources at the right time

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***Thursday, April 22, 2021 at 2pm EDT*** Drive brand performance and patient outcomes by successfully deploying resources to engage cross-functional stakeholders. ***On demand available after final airing until Apr. 22, 2022***

Register free:​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​

Event Overview:

Today’s commercial model is dependent upon orchestrated engagement which means thinking holistically about the stakeholders who are influencing brand performance. A winning brand strategy requires an understanding of market dynamics, including the type of product, the market environment, the disease, the access environment, the clinical attributes, physician knowledge of the disease, and more.

Innovative solutions incorporate analytics to create a dynamic deployment model that flexes with a changing market, while optimizing stakeholder interactions. Holistic solutions go beyond field sales deployment; it’s critical to consider the treatment journey and identify areas to enable stakeholders to make the best possible decisions to improve patient outcomes. Learn how deployment models built with agility and flexibility to scale up or pull back based on volume, geography, and market dynamics are driving productivity and effectiveness.

3 Key Take-aways:

  • Understand how a holistic approach to stakeholder engagement will help you achieve critical success factors for your brand. 
  • Discover innovative ways to execute brand strategies and improve patient outcomes by incorporating analytics into your field deployment model.
  • Learn how a dynamic deployment strategy improves productivity by determining which skilled professionals are needed, including when and where they should be deployed.

Speakers: Tina Jovic, Sr. Director, Salesforce Services, IQVIA

Jen Millard, Vice President, Field Medical Affairs & Market Access Deployment Services, IQVIA

Robyn Stoy, Director, Patient Engagement, Contract Sales and Medical Solutions, IQVIA

Time and Date: Thursday, April 22, 2021 at 2pm EDT

On demand available after final airing until Apr. 22, 2022

Register free: