IQVIA
Articles
Optimizing Your Promotional Investment Mix: Harness the Power of AI
November 14th 2022Monday, November 14th, 2022 at 7am PST | 10am EST | 3pm GMT | 4pm CET Discover promotion mix optimization approaches to balance and future-fit your investment strategy and maximize the impact of your customer engagement. Harness the power of AI to measure, model, and benchmark channel response.
How to Have a Successful Promotional Content Journey from Pre-commercial to Post-launch
November 3rd 2022Webinar Date/Time: Thursday, November 3, 2022 at 2pm EDT|11am PDT|7pm BST|8pm CEST Learn how to better plan for promotional content review and approvals as your company grows from pre-commercial to post-launch. Hear from industry experts on how to optimize your process and unify messaging between teams for more impactful customer engagement.
Evolving Your Thought Leader Engagement Model
October 26th 2022Wednesday, October 26, 2022 at 2pm EDT|11am PDT|7pm BST|8pm CEST In this webinar, we will we review case studies of successful thought leader engagement plans across the product launch continuum to address the complexity including establishing a modeling framework early, incorporating thought leader behavior profiles and peer recognition data in addition to key milestone for creating the most efficient plan possible.
How AI and Real World Data are Reshaping Medical Affairs
October 18th 2022Real world data (RWD) and artificial intelligence (AI) offer an unprecedented opportunity for Medical Affairs professionals to gather and share deeper insights about patients, including insights regarding disease progression, outcomes, and treatment response, as well as additional insights about patients’ journeys prior to diagnosis and after treatment initiation. Cindy Weber, of IQVIA’s Artificial Intelligent Solutions team explains how embracing RWD and technology, and the opportunities they provide, is helping to transform Medical Affairs and is enabling professionals to create better, more meaningful, connections with healthcare professionals; thereby helping to improve patient care.
Beyond Static Reports – Dynamic Dashboards for Patient-Level Insights
October 18th 2022In the past, patient-level insights were achieved through time-consuming methods requiring substantial manual effort to produce static reports. With the help of technology and machine learning, that’s no longer the case. Join Andy Burch and Brian Smith, two thought leaders with a breadth of experience in AI-ML solutions, as they dive into the benefits of bringing automated data in to dynamic visualization products and how they can help you achieve instant insights.
Global Incentive Compensation Trends in Life Sciences
October 6th 2022Thursday, October 6, 2022 12 PM BST |1 PM CEST (Europe) Thursday, October 6, 2022 11 AM EDT | 8 AM PDT (US/CAN) Join IQVIA’s webinar exploring our first ever Global Incentive Compensation Benchmark Study including comprehensive feedback from a diverse group of IC professionals in the life sciences industry. Gain valuable information to maximize IC planning and execution that will equip field forces for current and future go-to-market success.
Speaker bureaus are a high performing channel, how do your programs measure up?
October 5th 2022Wednesday, October 5, 2022, 11:00 AM ET Increase the value of your speaker programs with data and intelligence. Join IQVIA experts as they share industry trends and explain how modernizing this top performing channel by incorporating data, intelligence and the latest technology can help you adapt your engagement strategies for maximum impact.
Improve Your Brand Opportunity Using Precise Patient Identification
September 29th 2022Thursday, September 29,2022 at 11am BST | 12pm CEST | 6am EDT Learn how to utilize Advance Analytics and Machine Learning on integrated Real-World Data (RWD) to enhance your current understanding of the market to rapidly identify patients who can benefit from treatment. Hear experts explore several use cases including an interactive demo: from early opportunity patient finding and patient activation to brand positioning and contextualized HCP messaging of disease characterization.
Close Research Gaps With Japanese RWD
September 14th 2022Wednesday, September 14, 2022 at 9 am EDT | 2 pm BST Join this webinar to learn more about how you can leverage the distinct value of the MDV database for your research in an increasingly global world. Easily gain a comprehensive view of a patient’s hospital health care history from one of the largest real-world databases in Japan. Explore de-identified claims, procedures, medications, and lab data, to help understand treatment patterns, clinical development, market access, and evidence generation.
DARWIN EU: A transformation in the use of real-world health data for regulatory purposes in the EU
August 24th 2022Wed, Aug 24, 2022 7:00 AM EDT he DARWIN EU Coordination Centre will accelerate access to high-quality real-world evidence for the use, safety and effectiveness of drugs across the EU in support of the EMA’s regulatory decision-making. By establishing a pan-European network, the DARWIN EU® will set standards for federated data analysis using a common data model to support the deeper integration of secondary data into regulatory decision-making as a complement to prospective clinical trials.
Forecasters Weigh In: What’s Next for Commercial Forecasting?
July 13th 2022Now Available On Demand! What is key learning? Over 50% of industry forecasters said they would like better access to one key thing. Join us to discuss this important finding and more from our IQVIA Commercial Forecasting Trends Survey.
Scout, Sabermetrician, and Superforecaster: Deep Learning for Drug Discovery and Development
June 15th 2022Wednesday June 15, 2022 from 11am EDT | 8am PDT| 4pm BST | 5pm CEST IQVIA (NYSE:IQV) is a leading global provider of advanced analytics, technology solutions and clinical research services to the life sciences industry. IQVIA creates intelligent connections to deliver powerful insights with speed and agility — enabling customers to accelerate the clinical development and commercialization of innovative medical treatments that improve healthcare outcomes for patients. With approximately 74,000 employees, IQVIA conducts operations in more than 100 countries. Learn more at www.iqvia.com.
The Blueprint for Enterprise Data Management in Life Sciences
May 12th 2022Thursday, May 12, 2022 at 11am EDT | 8am PDT | 4pm BST | 5pm CEST Learn about the key facets of a strong and effective enterprise data management strategy for large, multinational pharma companies along with insight into how IQVIA is uniquely positioned to help with data, technology, and services.
