Eli Lilly and NRAS Launch Film for RA Awareness Week

June 19, 2017

Pharmaceutical Executive

Eli Lilly and Company and the National Rheumatoid Arthritis Society (NRAS) announced the launch of a new film, called

Eli Lilly and Company and the National Rheumatoid Arthritis Society (NRAS) announced the launch of a new film, called Behind the Smile. The film encourages people living with rheumatoid arthritis (RA) to have an open conversation with their doctor or nurse about how they are really feeling, and how their disease impacts their day-to-day life.

Eli Lilly and Company and the National Rheumatoid Arthritis Society (NRAS) announced the launch of a new film-Behind the Smile. The film encourages people with rheumatoid arthritis (RA) to speak openly with their doctor or nurse about how they really feel and how their disease effects their daily life.

In conjunction with RA Awareness Week (June 19-25), the film’s goal is to increase awareness of physical and emotional struggles that people with RA deal with every day, and encourage healthcare professionals to listen to what really matters to the individual patient.

Behind the Smile is launched to coincide with the results from the new survey by Lilly, RA Matters, which reveals a lack of understanding about the true impact of RA. To view the film, visit http://www.nras.org.uk/behindthesmile.