Fine-Tuning Your Multichannel Marketing Strategy

May 22, 2014
Guest Blogger

Pharmaceutical Executive

In today’s pharmaceutical industry, it seems there are nearly as many communication channels as there are instruments in the Philharmonic.

In today’s pharmaceutical industry, it seems there are nearly as many communication channels as there are instruments in the Philharmonic, and a similar level of coordination is needed to ensure multichannel success.

Then, there’s the added challenge of managing interactions with today’s multifaceted customer, who could be a government agent; payer; physician (primary, specialist, or key opinion leader); nurse; hospital administrator; or Considering all the complexity in today’s life sciences industry, hitting the right note is much more difficult than just communicating through all channels. It requires a tremendous amount of coordination between sales, marketing and medical affairs.

In this article, Jan van den Burg looks at what companies need to do to execute a multichannel strategy that’s always in tune with the customer.

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