First Horizon expands sales force

January 1, 2001
Pharmaceutical Representative

First Horizon Pharmaceutical Corp. announced that it is expanding its sales force to provide the opportunity for coverage in excess of 70% of the nation.

Roswell, GA-based First Horizon Pharmaceutical Corp. announced that it is expanding its sales force to provide the opportunity for coverage in excess of 70% of the nation, including all major metropolitan service areas.

"This expansion gives us the opportunity to leverage growth of our key products - Nitrolingual® Pumpspray, Robinul,® Ponstel® and Tanafed® - with the largest percentage of coverage First Horizon has enjoyed to date," said Mike Leone, national sales director of Horizon. "I am excited to be a part of the new opportunities we now have as a result of this expansion."

ZS Associates, a Chicago-based organization specializing in pharmaceutical industry territory alignment and targeting, assisted with the expansion effort, creating territories and districts to match Horizon's products and physician specialty targets. The alignment gives First Horizon an increased representative and management presence, bringing its sales and marketing head count to 150 while also allowing for future expansion. PR