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Forecasting in a Time of Rapid Change: 5 Key Challenges for Commercial Forecasters


Sponsored Content

As uncertainty and shifting market dynamics are disrupting the way pharma does commercial forecasting, forecasting teams are making big changes to reduce manual complexity, decrease cycle time and broaden the visibility of forecasts. Together, these steps allow best-in-class pharmaceutical organizations to meet rapid change with more confidence. Live: Wednesday, Sep. 2, 2020 at 11am EDT On demand available after airing until Sep. 2, 2021 Register free

Register free: http://www.pharmexec.com/pe_w/commercial_forecasters

Event Overview:
In times of uncertainty and disruption, organizations rely heavily on their commercial forecasting teams to provide answers to key business questions. In the past 6 months we’ve seen forecasters fighting to build accurate forecasts despite large swings in key market dynamics, such as the 2000%+ increase in telehealth visits and accompanying changes in prescription rates.

In this webinar, we’ll look at 5 key challenges commercial forecasters face and how best-in-class teams have responded in this time of rapid change:

  • Increasing responsiveness by reducing turnaround time to add new scenarios and events

  • Unifying the forecast funnel to reduce submission times and delays from affiliates and other groups

  • Moving beyond the ‘single best forecast’ paradigm to model a range of potential outcomes

  • Managing the data dump from an avalanche of information from a multitude of sources

  • Increased visibility of forecast mechanics to meet the surge in demand for forecast data

3 Key take-aways:

  • Improve forecast accuracy in a time of rapid change by increasing your ability to incorporate new data and ideas

  • Reduce the time to get data from teams, to respond more quickly to adverse events and market disruption

  • Better position your organization to meet challenges and succeed in a time of uncertainty

Speakers: Rick Johnston, PhD, Senior Principal, Consulting Software, IQVIA

David Wolter, MBA, Vice President, Consulting Services, IQVIA

Time and date: Wednesday, Sep. 2, 2020 at 11am EDT

On demand available after airing until Sep. 2, 2021.

Sponsor: IQVIA

Register free: http://www.pharmexec.com/pe_w/commercial_forecasters

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