Revolutionizing Pharmaceutical Marketing Effectiveness with Change Management and Technology
Any analysis of future market trends starts from a thorough and accurate understanding of current market conditions, based on the most complete and reliable source of industry data - the reporting companies themselves, in their SEC filings and Annual Reports.
Forecasting the commercial performance of a drug or a pharma company is as much an art as a science, but one widely used measure of future value is the investment analyst consensus forecast, compiled from the reports published by leading financial analysts and brokers.
EvaluatePharma brings together historic sales and detailed company financials with investment analyst consensus sales forecasts in a user-friendly, online service, to deliver unique insight into the past and future performance of the pharmaceuticals and biotechnology sector.
Helping you to make better business decisions
To find out how EvaluatePharma can help you to make better business decisions, visit www.evaluatepharma.com
The Transformative Role of Medical Information in Customer Engagement
October 3rd 2024Stacey Fung, Head of Global Medical Information at Gilead Lifesciences, delves into the evolving role of Medical Information (MI) in the pharmaceutical industry. Covering key topics like patient engagement through omnichannel strategies, combating misinformation, and leveraging AI to enhance medical inquiries, the conversation with Stacey highlights MI's critical role in ensuring patient safety and supporting drug development. She also shares her professional journey and tidbits for early career professionals on professional development.
Unlocking value and cost savings in patient services with technology and talent
October 2nd 2024Traci Miller, Director, Sonexus™ Access and Patient Support, Cardinal Health, discusses the current digital trends in the patient services industry and how the optimal balance of technology and talent can transform manufacturer-sponsored patient support programs. Hear how Cardinal Health combines best-in-class program and pharmacy operations with smart digital tools to ensure product and patient success and reduce operational costs.