Educating rural women about the need for early breast cancer detection was the special focus of the 11th Annual National Breast Cancer Awareness Month, observed in October.
Educating rural women about the need for early breast cancer detection was the special focus of the 11th Annual National Breast Cancer Awareness Month, observed in October.
Compared with urban women, rural women are less likely to comply with physician recommendations to have regular mammograms and use less preventive health services. According to a poll by Zeneca Pharmaceuticals, one of National Breast Cancer Awareness Month's original sponsors, more than one-third of rural women do not practice breast self-examination or receive clinical breast exams.
Bob Woods, president of Zeneca's agricultural products division, said of this year's mission: "For the last 11 years, the National Breast Cancer Awareness Month program has served as an excellent reminder to women that early detection and regular screening saves lives. But while those important messages have reached women in big cities, women in rural areas may not have as extensive exposure to health information, and they aren't taking advantage of ways they can reduce their risks of developing breast cancer."
The main thrust of the rural outreach effort was a special workshop in which women with ties to agri-business communities were trained to be "ambassadors" of breast cancer awareness information. Female family members of Zeneca's agricultural division's top customers, referred to as "Executive Club Spouses," were among those invited to attend the workshop.
Breast cancer is the leading cancer diagnosed in American women. More than 180,000 women are diagnosed with breast cancer each year and almost 44,000 die from the disease. Experts believe that one in three of those 44,000 would be saved if their cancers were detected earlier.
Zeneca has been heavily involved with breast cancer education since the early 1980s. In fact, the idea for National Breast Cancer Awareness Month was hatched in the fall of 1985 when the Wilmington, DE-based company and New York-based Cancer Care Inc. testified before a congressional committee about the need for widespread access to mammography. The two organizations also distributed brochures and spoke to news reporters for one week in October. The program has since served as a model of collaborative health promotion, according to Karen L. Miller, Zeneca's group manager of communications, oncology.
"The program has the support of all of Zeneca, not just the pharmaceuticals division," Miller explained. "We take the program to all of our stakeholders and we encourage the reps to get involved and get their customers involved."
Recent reports of declines in breast cancer mortality have been attributed to greater public awareness of the importance of early detection.
"Collectively, we can all take some credit for the declines in mortality," Miller said.
For more information on National Breast Cancer Awareness Month, visit the program's Web site at http://www.nb cam.org. PR
Fake Weight Loss Drugs: Growing Threat to Consumer Health
October 25th 2024In this episode of the Pharmaceutical Executive podcast, UpScriptHealth's Peter Ax, Founder and CEO, and George Jones, Chief Operations Officer, discuss the issue of counterfeit weight loss drugs, the potential health risks associated with them, increasing access to legitimate weight loss medications and more.
MDMA Therapy for Mental Health Conditions: Do the Benefits Outweigh the Risks?
October 25th 2024Despite a recent FDA Complete Response Letter issued to Lykos for midomafetamine capsules for the treatment of post-traumatic stress disorder, experts believe that the future is bright for psychedelic drugs that treat mental health conditions.
The Transformative Role of Medical Information in Customer Engagement
October 3rd 2024Stacey Fung, Head of Global Medical Information at Gilead Lifesciences, delves into the evolving role of Medical Information (MI) in the pharmaceutical industry. Covering key topics like patient engagement through omnichannel strategies, combating misinformation, and leveraging AI to enhance medical inquiries, the conversation with Stacey highlights MI's critical role in ensuring patient safety and supporting drug development. She also shares her professional journey and tidbits for early career professionals on professional development.
The Impact of Artificial Intelligence on the Creation of Medicines
October 24th 2024Najat Khan, chief R&D officer, chief commercial officer, Recursion, and Fred Hassan, director, Warburg Pincus, discuss how artificial intelligence can help reduce healthcare costs at the 20th Annual Young & Partners Pharmaceutical Executive Summit held at the Yale Club of New York.