Physicians in nine specialty groups collectively agreed for the third consecutive year that Pfizer Labs' sales force is the most valuable, according to health care consulting firm Scott-Levin's study "Sales Force Structures & Strategies 1997-1998."
Physicians in nine specialty groups collectively agreed for the third consecutive year that Pfizer Labs' sales force is the most valuable, according to health care consulting firm Scott-Levin's study "Sales Force Structures & Strategies 1997-1998."
Strong product lines helped Pfizer reps cinch their grip on the number one spot, according to Scott-Levin. Pfizer launched Aricept, an Alzheimer's disease therapy, and received a new indication for its antidepressant Zoloft.
Pfizer Labs' sales force had the added bonus of co-promoting Lipitor, a powerful cholesterol-reducer manufactured by Parke-Davis.
Merck's sales force was ranked number one by internal medicine specialists, cardiologists, rheumatologists and infectious disease specialists.
Wyeth-Ayerst's sales force was preferred by obstetricians and gynecologists, orthopedic surgeons and physical medicine and rehabilitation specialists.
SmithKline Beecham's sales force ranked first with general surgeons and neurosurgeons. Schering Plough was first with allergists and otorhinolaryngologists. Astra Merck was a favorite with gastroenterologists and Lilly was tops with psychiatrists. PR
The Transformative Role of Medical Information in Customer Engagement
October 3rd 2024Stacey Fung, Head of Global Medical Information at Gilead Lifesciences, delves into the evolving role of Medical Information (MI) in the pharmaceutical industry. Covering key topics like patient engagement through omnichannel strategies, combating misinformation, and leveraging AI to enhance medical inquiries, the conversation with Stacey highlights MI's critical role in ensuring patient safety and supporting drug development. She also shares her professional journey and tidbits for early career professionals on professional development.
Unlocking value and cost savings in patient services with technology and talent
October 2nd 2024Traci Miller, Director, Sonexus™ Access and Patient Support, Cardinal Health, discusses the current digital trends in the patient services industry and how the optimal balance of technology and talent can transform manufacturer-sponsored patient support programs. Hear how Cardinal Health combines best-in-class program and pharmacy operations with smart digital tools to ensure product and patient success and reduce operational costs.