Podcast:WOTY-How the Award has Changed the Face of the Industry.
WOTY-How the Award has changed the face of the industry.
HBA’s CEO Laurie Cooke teams up with HBA President Ceci Zak, Vice President of general therapeutics for sanofi-aventis, to share how the Woman of the Year Award has changed the face of industry. PLUS: Ceci recounts how HBA has allowed her to “dream a dream”—one that she didn’t even know she had.
Beyond the Prescription: Pharma's Role in Digital Health Conversations
April 1st 2025Join us for an insightful conversation with Jennifer Harakal, Head of Regulatory Affairs at Canopy Life Sciences, as we unpack the evolving intersection of social media and healthcare decisions. Discover how pharmaceutical companies can navigate regulatory challenges while meaningfully engaging with consumers in digital spaces. Jennifer shares expert strategies for responsible marketing, working with influencers, and creating educational content that bridges the gap between patients and healthcare providers. A must-listen for pharma marketers looking to build trust and compliance in today's social media landscape.
