WOTY-How the Award has changed the face of the industry.
HBA’s CEO Laurie Cooke teams up with HBA President Ceci Zak, Vice President of general therapeutics for sanofi-aventis, to share how the Woman of the Year Award has changed the face of industry. PLUS: Ceci recounts how HBA has allowed her to “dream a dream”—one that she didn’t even know she had.
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.
Real-World Data Demonstrates Efficacy of Apretude and Cabenuva in HIV Prevention, Treatment
March 14th 2025New real-world and implementation study data highlight the efficacy of ViiV’s long-acting injectables for HIV prevention and treatment, with Apretude showing zero HIV acquisitions and Cabenuva maintaining high viral suppression rates.