Powering HCP Promotional Precision and ROI Using AI & Predictive Analytics: A practical overview of how to use AI & ML with patient-level data to improve HCP targeting, call planning and messaging

Register free: http://www.pharmexec.com/pe_w/HCP_promotion

Event Overview:
IQVIA is proud to join the global effort to proactively fight COVID-19. In helping life science companies to plan and manage through this pandemic, we are committed to helping customers adapt to the disruption in HCP engagement that some marketing and sales teams have experienced, especially around personal promotion. This webinar addresses how pharma and biotech companies can leverage patient-level data and machine learning (ML) to interact with HCP customers more effectively and efficiently, delivering the right message to the right customer at the right time.

Key Take-Aways:

• Learn how ML predictive alerts can help your sales force precisely engage physicians, especially with the greater need for remote personal detailing

• Improve HCP targeting by anticipating the near-term therapy needs

• How predictive alerts can be used to improve call planning

• Deliver your brand’s message when your customer is ready to listen – when they have a patient that can benefit from your therapy

Speakers: Steve Laux, Principal, Predictive Analytics, IQVIA

Stephanie Roy, Principal, Predictive Analytics Center of Excellence, IQVIA

Time and date: Thursday, Jun. 18, 2020 at 11am EDT

On demand available after airing until Jun. 18, 2021.

Sponsor: IQVIA 

Register free: http://www.pharmexec.com/pe_w/HCP_promotion