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Shire Questions NICE Guidance
Shire Pharmaceuticals is considering an appeal against recent guidance
Shire Pharmaceuticals is considering an appeal against recent guidance from the UK's National Institute for Health and Clinical Excellence (NICE) regarding access to treatment for Alzheimer's Disease (AD). NICE's Final Appraisal Determination stated that patients newly diagnosed with mild AD should not have access to drug treatments on the UK National Health Service (NHS), and that donepezil, galantamine and rivastigmine should only be considered as options in the treatment of moderately severe AD.
"NICE's refusal to recommend treatment on the NHS for those with mild dementia is based solely on financial grounds," a spokesperson for Shire told PEE. "The cholinesterase inhibitor drugs . . . are acknowledged by all including NICE as clinically effective. However, NICE states in its judgement that this class of drugs is not cost effective for patients diagnosed in the early stages of the disease - a treatment that on average costs less than £2.50 a day."
Shire, who markets AD drugs Reminyl and Reminyl XL, is currently consulting with industry colleagues and other stakeholders about a possible appeal against the NICE final determination. "If this recommendation comes into force," Shire said, "a two-tier system will develop. Those who can afford private treatment will be able to access and pay for Reminyl XL. Those who cannot afford the treatment will have to cope without that effective support."
The Transformative Role of Medical Information in Customer Engagement
October 3rd 2024Stacey Fung, Head of Global Medical Information at Gilead Lifesciences, delves into the evolving role of Medical Information (MI) in the pharmaceutical industry. Covering key topics like patient engagement through omnichannel strategies, combating misinformation, and leveraging AI to enhance medical inquiries, the conversation with Stacey highlights MI's critical role in ensuring patient safety and supporting drug development. She also shares her professional journey and tidbits for early career professionals on professional development.
Unlocking value and cost savings in patient services with technology and talent
October 2nd 2024Traci Miller, Director, Sonexus™ Access and Patient Support, Cardinal Health, discusses the current digital trends in the patient services industry and how the optimal balance of technology and talent can transform manufacturer-sponsored patient support programs. Hear how Cardinal Health combines best-in-class program and pharmacy operations with smart digital tools to ensure product and patient success and reduce operational costs.
