Take Your Commercial Forecasting “Glocal” – Best Practices for Integrating Local and Global Market Forecasts

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*** Thursday November 5, 2020 at 8am PT | 11am ET *** It’s time to take your commercial forecast “glocal”! Eliminate the barriers to getting the best of both local- and global-level data sources and expertise. ***On demand available after final airing until Nov. 5, 2021***

Register free: https://www.pharmexec.com/pe_w/market_forecasts

Event Overview:

As pharma companies have become increasingly global organizations, the need to integrate forecasts across the regional and global levels has grown. Country-level forecasts leverage detailed knowledge from individuals with experience in a market to make predictions at a more granular level, but oftentimes global forecast teams struggle to get full and timely information from these local market experts. A cumbersome ‘forecast submission’ process, complicated Excel spreadsheets, and version control issues make forecasting a huge headache for both global and regional teams.

In this webinar we’ll discuss how a pivot to “glocal” forecasting can more effectively engage regional affiliates in the forecast process. We’ll take a look at how real-time web tools make it simple and easy for affiliates to submit and update data. And we’ll provide actionable tips for how global and regional teams can build a joint forecast model that combines the best data and insights from both teams.

Key Learning Objectives:

  • How to use new tools to build real-time forecasts for regional and global teams
  • Tradeoffs between affiliate-led forecasts vs. global “top-down” control
  • How to move past the old-fashioned ‘submission process’ for regional forecasts

Speaker: Rick Johnston, PhD, Senior Software Solutions Lead, IQVIA

David Wolter, MBA, VP Consulting Services, IQVIA

Time and Date: Thursday Nov. 5, 2020 at 8am PT | 11am ET

On demand available after final airing until Nov. 5, 2021

Register free: https://www.pharmexec.com/pe_w/market_forecasts