Veeva Introduces New AI Capabilities
Veeva Systems introduced its new capability, Veeva Andi. It is a new artificial intelligence (AI) application that embeds tailored insights and suggestions into Veeva CRM for customer engagement.
In addition to Veeva Andi, Veeva announced new AI capabilities in Veeva CRM and Veeva Vault PromoMats. Veeva CRM Approved Notes leverages AI to help field reps build customer relationships and remain compliant with every interaction. The new capability allows field reps to capture free text notes in Veeva CRM and use AI to detect potential compliance risks.
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.
Real-World Data Demonstrates Efficacy of Apretude and Cabenuva in HIV Prevention, Treatment
March 14th 2025New real-world and implementation study data highlight the efficacy of ViiV’s long-acting injectables for HIV prevention and treatment, with Apretude showing zero HIV acquisitions and Cabenuva maintaining high viral suppression rates.
