Veeva Introduces New Capabilities for Remote Drug Sampling

Veeva Systems has introduced new remote sampling capabilities in Veeva CRM Engage Meeting. Remote sampling enables field reps to capture and fulfill healthcare professionals’ (HCPs) sample requests, also known as business reply cards (BRCs), while hosting an online meeting.

“Now companies can complete drug sampling processes during remote meetings in compliance with 21 CFR Part 11 and PDMA requirements,” the company reports. With remote sampling, “companies can deliver drug samples without the need for a face-to-face meeting.” Reps can confirm license and address information, validate sample details, and save HCP signatures as part of the call record – the same compliant process they would follow during an in-person meeting. HCP signatures can be captured online across any mobile device or browser.

Since March 2020, Veeva has offered Veeva CRM Engage Meeting free to new customers so they can stay connected with HCPs. During March, life sciences companies connected with more than 100,000 HCPs online, up 2,347% compared to January. These remote meetings, says the company, are also more in-depth, lasting an average of 13 minutes longer than a typical face-to-face meeting.

For more information, visit veeva.com/EngageMeeting.