What’s All This Talk About Patient Centricity?

For Moe Alsumidaie, the most concrete definition for patient centricity is “a dynamic process through which the patient regulates the flow of information to and from him/her via multiple pathways to exercise choice that is consistent with his/her preferences, values and beliefs. This fundamentally transformative concept affects how healthcare decisions are made and who has the authority to make them.”

But patient centricity is ultimately interpreted by the eye of the beholder. So how can we better focus on involving the patient in the drug development process?  This Applied Clinical Trials article offers a few insights about changing trends in patient centricity.