Author | Andy Farah

Articles

What your program speakers need from you

Pharmaceutical Representative

A speaker speaks out.

A doc's prescriptions for building rapport

Pharmaceutical Representative

At a recent conference, a number of sales reps asked psychiatrist Andy Farah, M.D., for his opinion on a variety of subjects. The questions, and his answers, are excerpted below.

Matching patients to products

Pharmaceutical Representative

There are advantages and disadvantages to marketing a product for one type of patient.

What's on the doctor's mind?

Pharmaceutical Representative

A psychiatrist shares the factors that influence his prescribing habits.