Anita Sirianni


Find a key to the impossible account

Since sales success starts by reaching the decision-maker, sales representatives must find creative ways to penetrate the barriers that surround the toughest accounts.

Wring the most out of meetings

Follow these seven steps to make meetings more productive.

Close a sale effectively

Helping the customer to a buying decision means uncovering motivators and providing justification for investing in your product over the alternatives.