Author | Benjamin Gilad

Ben Gilad is president of the Academy of Competitive Intelligence. He can be reached at www.bengilad.com.

Articles

Pharma’s Understanding of Competitive Intelligence

Pharmaceutical Executive

Article

Despite the investment in place, industry still struggles to take advantage of competitive intelligence as key decision aid.

Canaries in the Coal Mine

Pharmaceutical Executive

Article

MSL programs were a technical outgrowth of sales, but they have since evolved to partake in field-based clinical and educational efforts for companies’ products. However, in many pharma companies, that evolution has not gone far enough. Companies still continue to focus MSL activities on pushing information out rather than pulling it in from the field and integrating it into their decision-making processes. As such, companies are missing the opportunity to leverage MSLs within a sensory web.