Author | Brittany Agro

Pharmaceutical Executive

Article

This year's winning brand advertising campaigns convey compelling messages with eye-catching graphics and creative copy.

Pharmaceutical Executive

Article

Despite the downside in ad spend, an upside remains in the digital space that's wide open for exploration.

Pharmaceutical Executive

Article

AbelsonTaylor

Pharmaceutical Executive

Article

In its campaign for Novartis Oncology's Femara, an aromatase inhibitor (AI), AgencyRx developed simple and haunting creative by keeping science as the focal point. "Its simplicity is very powerful. But at the same time, simplicity doesn't belittle it," says Michael Schreiber, managing partner, creative director. "It makes it that much more devastating."