Author | Brittany Agro

This year's winning brand advertising campaigns convey compelling messages with eye-catching graphics and creative copy.

Despite the downside in ad spend, an upside remains in the digital space that's wide open for exploration.

AbelsonTaylor

In its campaign for Novartis Oncology's Femara, an aromatase inhibitor (AI), AgencyRx developed simple and haunting creative by keeping science as the focal point. "Its simplicity is very powerful. But at the same time, simplicity doesn't belittle it," says Michael Schreiber, managing partner, creative director. "It makes it that much more devastating."