Author | Brittany Agro

Articles

Rx Club Awards 2009: Spotlight on Synergy

Pharmaceutical Executive

Article

This year's winning brand advertising campaigns convey compelling messages with eye-catching graphics and creative copy.

Ad(Ventures) in Pharmaland

Pharmaceutical Executive

Article

Despite the downside in ad spend, an upside remains in the digital space that's wide open for exploration.

AbelsonTaylor for Amgen/Wyeth PsA

Pharmaceutical Executive

Article

AbelsonTaylor

AgencyRx for Novartis's Femara

Pharmaceutical Executive

Article

In its campaign for Novartis Oncology's Femara, an aromatase inhibitor (AI), AgencyRx developed simple and haunting creative by keeping science as the focal point. "Its simplicity is very powerful. But at the same time, simplicity doesn't belittle it," says Michael Schreiber, managing partner, creative director. "It makes it that much more devastating."