Bruce Liu, Shiyi He, Ivy Jiang, Duo Xu, Selene Peng

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Bruce Liu leads Simon-Kucher’s Life Sciences division in Greater China. He has over 20 years of experience in the life sciences industry and is recognized as a thought leader on key industry topics, with recent publications on medtech access trends, reimbursement listing outlooks, business model innovations, and globalization strategy.

Shiyi He is a consultant with extensive experience in health economics and payer strategies in China.

Ivy Jiang is a consultant with years of experience in China pharmaceutical pricing and access strategies.

Duo Xu is a consultant specialized in China pharma and healthcare industry with recent experience on NRDL renewals.

Selene Peng is a consultant with experience across diverse therapeutic areas, and recent experience on NRDL trends and outlook.