Dr. Pamela Walker and Tom Murdoch

Dr. Pamela Walker is Global Head of Health at Kin + Carta Advisory. Tom Murdoch is Head of Strategy at Kin + Carta AmazeRealise


A Meaningful Customer-Centric Digital Strategy

Without a clear, customer-centric digital experience at the core of every brand, it is impossible to deliver on the brand promise at scale, write Dr. Pamela Walker and Tom Murdoch.