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© 2021 MJH Life Sciences and Pharmaceutical Executive. All rights reserved.
© 2021 MJH Life Sciences™ and Pharmaceutical Executive. All rights reserved.
Dr. Pamela Walker is Global Head of Health at Kin + Carta Advisory. Tom Murdoch is Head of Strategy at Kin + Carta AmazeRealise
Without a clear, customer-centric digital experience at the core of every brand, it is impossible to deliver on the brand promise at scale, write Dr. Pamela Walker and Tom Murdoch.