Author | Dustin Grainger

Articles

Customer access: Can we ever have dialogue?

Pharmaceutical Representative

Physicians say they are now much more likely to limit their time and dialogue with sales representatives … except for a few individuals who take a different approach.

How valuable are tactical call rate goals?

Pharmaceutical Representative

A look at daily detailing goals.

Learn how customers work

Pharmaceutical Representative

Understand three key issues.

Differentiation is key to access

Pharmaceutical Representative

While tactical direction and the pursuant activity that results is indeed an important component of successful pharmaceutical selling, the problem remains that none of this differentiates one company from another.