Gigi Hirsch

Gigi Hirsch, MD,the founder and CEO of MD IntelliNet, has more than 20 years of business and clinical experience in the healthcare industry. She is the author of Strategic Career Management for the 21st Century Physician, published by the American Medical Association, and can be reached at


Doctors in the House

A growing number of physicians are expressing interest in working in the pharmaceutical industry. Many are motivated by the desire to get as far away from managed clinical care as possible. Others want to broaden their sphere of influence in healthcare-to move from treating one patient at a time to helping an entire patient population. Still others are excited by the chance to participate in well funded cutting-edge innovation or are influenced by colleagues who have moved into pharmaceutical medicine and are vocal about their enhanced career satisfaction.