
Prescribing Patterns: How to Get Ahead of the Trends
The key to success in a hypercompetitive marketplace is to create targeting plans that get ahead of tomorrow’s prescriptions.
Janardhan Vellore is a vice president at Beghou Consulting. He has more than 15 years of experience in the health care industry and management consulting. He works with biopharmaceutical companies on their data, reporting, sales, marketing, patient services and payer strategies. Contact him at janardhan.vellore@beghouconsulting.com.Daniel Wetherill is a partner at Beghou Consulting. He has more than 20 years of experience in management consulting and helps biopharmaceutical companies improve their data and analytical capabilities, as well as their brand commercialization and portfolio optimization strategies. Contact him at daniel.wetherill@beghouconsulting.com.

The key to success in a hypercompetitive marketplace is to create targeting plans that get ahead of tomorrow’s prescriptions.

The key to success in a hypercompetitive marketplace is to create targeting plans that get ahead of tomorrow’s prescriptions, write Janardhan Vellore and Daniel Wetherill.

Published: March 2nd 2020 | Updated: November 15th 2020

Published: April 9th 2020 | Updated: November 15th 2020