Author | Kathleen Iacocca, Yao Zhao

Kathleen Iacocca, Assistant professor, Dept. of Operations & Information Management, University of Scranton,; Yao Zhao, Associate professor, Dept. of Supply Chain Management and Marketing Sciences, Rutgers Business ,


Resell vs. Direct Models: US Branded Drug Distribution in the Future


Kathleen Iacocca and Yao Zhao discuss why direct supply chain models can be more sustainable than resell models in the long run and whether they can be implemented in the US.