Kathleen Iacocca, Assistant professor, Dept. of Operations & Information Management, University of Scranton, Kathleen.iacocca@scranton.edu; Yao Zhao, Associate professor, Dept. of Supply Chain Management and Marketing Sciences, Rutgers Business ,yaozhao@andromeda.rutgers.edu
Kathleen Iacocca and Yao Zhao discuss why direct supply chain models can be more sustainable than resell models in the long run and whether they can be implemented in the US.