Author | Kelly D. Myers

Articles

Marketing to Professionals: Tomorrow's Changes Today

January 01, 2007

Pharmaceutical Executive

Article

How hard is it to spot an emerging threat or opportunity in time to actually do something about it? Is it as hard as spotting a scud missile in the deserts of Iraq? As hard as identifying an underwater threat to a submarine using only sonar? As hard as spotting a consumer trend in a vast and complex business like financial services?