Author | Mazen Zahlan

Mazen Zahlan is the managing principal of global sales and marketing firm ZS’s Singapore office. He has worked extensively on primary care and specialty product launches in Asia-Pacific from prelaunch planning through marketing tactics development and implementation. He has also helped clients expand their operations and maximize commercial opportunities in the region.

Articles

Realizing the Potential of Asia-Pacific

Article

Companies that want to tap into the full potential of Asia-Pac must boost the role of their regional headquarters.