Have you been hearing this from doctors? "Stop, I don't want to hear about your study!" If so, you're not alone.
Michael Kessler
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Michael Kessler is a physician and is president and CEO of the Atlanta-based Medical Communications Center. He conducts beginning, intermediate and advanced sales training workshops for the pharmaceutical, medical product and device industries. He can be reached at MKessler@repsuccess.net or (404) 257-1251.
Articles by Michael Kessler
A physician looks at the best way to approach a sales call.
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