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© 2020 MJH Life Sciences and Pharmaceutical Executive. All rights reserved.
© 2020 MJH Life Sciences™ and Pharmaceutical Executive. All rights reserved.
Mikkel Brok-Kristensen is a partner at ReD Associates, a strategy consulting firm based in the human sciences. He works within health care advising pharma and medtech clients on new product development and go-to-market strategy.
Patient centricity requires clinical trials to be based on life outside the lab, writes Mads Holme.