Author | Mikkel Brok-Kristensen

Mikkel Brok-Kristensen is a partner at ReD Associates, a strategy consulting firm based in the human sciences. He works within health care advising pharma and medtech clients on new product development and go-to-market strategy.


Towards Real-World Patient Centricity


Patient centricity requires clinical trials to be based on life outside the lab, writes Mads Holme.